Web & SEO
QR Code Not Scanning? Causes and Fixes Before You Print
A QR code that works on screen can fail on paper. Here's how data length, margins, colors, logos and print quality break scanning, and how to test first.
Web & SEO
Guides to crawling, indexing, redirects, link previews, campaign tracking and the files every website needs.
Web & SEO
Why Google Rewrites Your Title Tags and Meta Descriptions
Google can replace your title tag and meta description with text from the page. Here's what its documentation says causes it and how to write ones it keeps.
Web & SEO
What Favicon Sizes Do You Need?
You don't need twenty icon files. Here's the small favicon set that covers tabs, Google results, iPhones and installed web apps, and the exact HTML to add.
Web & SEO
UTM Naming Conventions That Keep GA4 Clean
Case-sensitive values, unrecognized mediums and vague campaign names are why GA4 reports get messy. Here are seven rules and a naming sheet you can adopt as-is.
Web & SEO
Link Preview Not Showing? Fixing Open Graph Images
A missing or outdated link preview almost always comes down to the tags, crawler access, the image itself or a cached copy. Here's how to check each one and force a refresh.
Web & SEO
301 vs 302 vs 307 vs 308 Redirects Explained
Permanent or temporary, and does the request method matter? Those two questions decide between 301, 302, 307 and 308. Here's what each code means and how Google treats it.
Web & SEO
robots.txt vs noindex: How to Keep a Page Out of Google
Blocking a page in robots.txt doesn't remove it from Google, and it can stop your noindex from working. Here's how crawling and indexing differ, and what to use when.