Everyday Math & Text
SMS Character Limits: Why 160 Becomes 70
A single emoji or curly apostrophe can cut an SMS limit from 160 characters to 70 and double the cost. Here's how SMS encoding and segments work, with real examples.
Everyday Math & Text
A single emoji or curly apostrophe can cut an SMS limit from 160 characters to 70 and double the cost. Here's how SMS encoding and segments work, with real examples.